So much buzz about Pokemon Go right now. From developers Niantic looking at brand sponsored locations and the US Holocaust Museum banning players, to one player finding a dead body and others being lured into a robbery – there is sorcery afoot. Pervasive gaming has arrived!
Pokémon Go has quickly become one of the most viral mobile applications of all time. The game is now the biggest ever in the U.S.; it has now topped Twitter’s daily users, and it sees people spending more time in its app than in Facebook, according to reports from various tracking firms.